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Research reports

Qualitative research on short-shelf-life cakes

This research was undertaken in order to provide aqualitative picture of housewive's attitudes topackaged short-shelf-life cakes. Packaging conceptswere also examined.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1972
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Citation

, C. (1972a, April 28). Qualitative research on short-shelf-life cakes. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-short-shelf-life-cakes


Research reports

Qualitative research into count line purchasing in self-service grocers

The research objectives were: 1. To determine housewives' attitudes to and motivationsbehind count line purchasing in self-service grocers;2. To determine housewives' reactions and attitudes todifferent forms of count line multipacks. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1972
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Citation

, C. (1972a, April 01). Qualitative research into count line purchasing in self-service grocers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-count-line-purchasing-in-self-service-grocers


Research reports

Aspen Sherry placement test and tachistoscope test between green and clear bottles

Harveys are considering changing the traditionalgreen bottle for a new clear bottle on their Aspenbrand of South African Sherries. Research wascarried out to determine in what ways the bottle's colour would influence consumers' attitudes to thesherry...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1972
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Citation

, C. (1972a, March 01). Aspen Sherry placement test and tachistoscope test between green and clear bottles . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/aspen-sherry-placement-test-and-tachistoscope-test-between-green-and-clear-bottles-


Research reports

Report on exploratory research into snacks

Exploratory research was required in order to assess the viability of the market for frozen 'snack' products. The broad research objectives were to assess consumer attitudes towards the idea of frozen 'snack ' products and to identify the needs of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Report on exploratory research into snacks . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-exploratory-research-into-snacks-


Research reports

Qualitative research on the packaging for the 'plus' fertilizer range

Plant Protection Limited (PPL) is considering abandoning photogravure printing on some or all of its garden fertilizer packs in favour of the less expensive rubber dye method. This raises a number of questions on the design of fertilizer packs in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on the packaging for the 'plus' fertilizer range. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-packaging-for-the-plus-fertilizer-range


Research reports

Pack research on 'Sobranie of London'

This research was undertaken in order to examine responses to five potential pack designs for 'Sobranie of London' and to select from the fivethose which appear to be worthwhile developing further. The criteria used for screening and selection are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Pack research on 'Sobranie of London' . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/pack-research-on-sobranie-of-london-


Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Nutrament. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutrament


Research reports

Report on qualitative research into small unit pickle containers

H.P. Sauce has developed a 4oz. container for pickles. The container is a shallow square dish and the top is sealed either with aluminum foil or translucentplastic. It will be possible to print on the sides of the container and/or the top. The main...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Report on qualitative research into small unit pickle containers . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-small-unit-pickle-containers-


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii